The Technology Behind Site Intelligence
The core technology at the heart of Site Intelligence is the all new VBIS 6 [Visitor Behaviour Information System] data warehouse. A powerful and robust system, VBIS 6 supports all historical data from granular and click-level to pre-configured or aggregated data sets over all time.
With a new suite of intuitive and analytical tools, users of VBIS 6 ensure class leading capabilities that optimise insight, visualisation and profiling for fast report based decisions.
These capabilities allow marketers to build customer and behaviour insight to maximise competitiveness and brand loyalty. With VBIS 6 marketers can achieve a single customer view across all marketing data sets within one platform.
Site Intelligence’s VBIS 6 technology offers organisations a detailed Business Intelligence customer profile database which transforms online business intelligence into data driven marketing. This allows marketers and business users to develop new and innovative marketing initiatives with complete confidence in data quality and integrity.
E-Commerce
• Increase sales and drive revenue growth
• Improve customer retention
• More effective customer segmentation based on behavioural profiles
Website Content Effectiveness
• Entry and exit points
• Navigational trends
• Least or most pages viewed
• Most aborted pages
Campaign Management Optimisation
• Closed loop email marketing with offline campaigns.
• Identify cross-selling, bundling and quick order opportunities
• Instant, hourly, daily, or weekly reporting capabilities
Visitor Profiling & Segmentation
• Detailed customer segmentation
• Support targeted marketing activity
• Customer lifetime values
• Compare acquisition costs
Data accuracy, availability
• Accurate data processing
• Instant, hourly or daily reporting.
• Best privacy practice
• Best of breed accuracy
• Adhere to legislative guidelines
• Avoid ASP shared cookies.
Data Integration
• Back-end data integration
• Multi-channel business reporting
• Segment, profile and target customers
|
