Discover your organisations power to understand.
MultiChannel puts business knowledge of individual customer activity – store, on-line, loyalty card, catalogue, telephone, e-mail and returns as the central foundation for profiling, segmenting and targeting. This provides the opportunity for very refined and “relevant” marketing campaigns to deliver unprecedented sales per unit of marketing spend – locking out competitors and building increasing customer intimacy.
The Advance Multichannel solution from Site Intelligence allows marketers and business users to fully understand the behaviour and profiles of the MultiChannel “Super Consumer.” These “super consumers” are customers who shop in store and on-line, spend significantly more overall and shop more frequently.
Most organisations understand that multichannel “super consumers” are critical to future success and need to work out who they are within their own data and how to keep them. They also need to work out how to turn more of their existing customers into ‘super consumers and target competitors’ Super consumers and turn them into their own.
Site Intelligence recognises the key drivers to achieving business value from multichannel and the need for standard visibility to maintain cross-channel consistency. By developing a more customer-centric view of profitability with infrastructure investment to increase, organisations can analyse effectively and use all the customer data across all channels.
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